Two-Tier Affiliate Programs

 

 When collaborating with or beginning your own Affiliate program you have the option of deciding whether you would want it to be a Single-tier or a Two-tier one. However, taking a decision regarding this arbitrarily is highly unadvisable, instead delve into what a Single-tier or a Double-tier program offers you and only then choose the one, which suits you best. In the following section we take a brief look at what Single tier programs and Double-tire programs have in store for you.

 

SINGLE TIER PROGRAMS


If you choose a single tire program for yourself prepare to b satisfied with the minimum commission you will earn on any product you sell cause this is all you will frankly be earning.

 

DOUBLE TIER PROGRAM


On the other hand in a double-tiered program even as an affiliate you are permitted to employ other junior or sub-affiliates, to work under you. What’s the benefit in that? Well simple, consider a hypothetical situation, suppose you, an affiliate yourself, employ half a dozen affiliates under you. Now, you sell a product and earn yourself a 30% commission. Similarly your juniors sell a product and earn a 30% commission, only in their case out of that 30% 10% will neatly go into your pocket. Why? Well quite simply because you head the affiliate. Therefore for every product they sell you earn 10% of the commission without having to do anything virtually. So in this way you earn not just from your own product sales but also from any product sale by your sub-affiliates. 

SINGLE - TIER OR DOUBLE – TIER: WHICH AFFILIATE PROGRAM WORKS THE BEST FOR YOU?

Obviously the answer to this question differs from person to person based on their own personal likes and dislikes. However, on most cases affiliates tend to shy away from the double-tire option specifically because of the apparent ‘expenses’ involved in the program. Do not be lured into believing this myth without finding out for yourself. A number of affiliates have been known to take the wrong decision due to this silly misunderstanding of the system.

Is a Double-tier Affiliate program really more expensive than a Single-tiered one? Let us find out. Consider another hypothetical situation. Suppose you have recently begun an affiliate program and have recruited a certain Mr. Common Affiliate (CA). Mr.CA has a site, which receives a moderate number of visitors everyday. Also, he has an ezine, which has a few thousand subscribers. As your affiliate Mr.CA does his duty by posting your affiliate link on his website, he also provides promotion for your product on his ezine. 

As a result your sales increase for a time being. Soon though his market is saturated with your product and his sales figures begin to fall. Simultaneously therefore his interest in your program and sales begins to fade. 

Contrast this scenario with what is likely to happen if you have a two-tier program instead. In a double-tiered program you will have the option of encouraging your junior affiliates to employ others to your program. Which in turn will mean that your affiliate sales will quite necessarily soar. You would be in a position therefore to pay a certain part of the third strata of juniors’ sale commission to the second strata affiliates. This would keep the second strata and similarly the strata below them interested.

So now when Mr.CA steps aboard your program he will continue in the manner described first until he saturates his market completely. Then he will change his approach and find you newer affiliates from his subscribers and customers. There is obviously no saturation point in this task and he will remain interested in your program for a long time and you will reap its benefits.

End Result?

Increase of income due to increased sales
Larger customer base and therefore easily found customers to sell ‘backend’ products to
Overall surge of your personal income due to the lifetime loyalty of the customers you gather through your affiliates
Hundreds of junior affiliates in charge of making your sales figures increase and getting you newer affiliates by promoting your program.


Yes, you will be paying a little extra commission to your affiliates but think of the compensation you will be receiving for that, consider how your sales will increase due to the hundreds of people you will be keeping glued to your program through such commissions.

A Double-tier program is a clear winner due to these little reasons. If you are a neophyte and want to join or begin your own affiliate program therefore, you know where to look for big bucks. So just go ahead and land yourself into a tw-tier program today.